How can the customer see improvements month after month?

Google My Business Insights
Phone calls - how many people have clicked to call your business
Direction requests - how many people requested directions
Website referrals - how many people clicked to your website
Views - how many people have seen your business
Searches - how many people have searched Google or GMB and found your business Google

Analytics (Landing pages)

Pageviews - how many people viewed the Landing Pages
Sessions - how many sessions
Users - how many unique users

Google Search Console (Landing Pages)
Position - total landing pages rankings on Search
Impressions - visibility and how many people saw the landing pages on search
Clicks - how many people clicked to the landing page from search

Landing Page Events
Form Fills - how many people completed a form on the landing page
Email Leads - how many people have emailed the business from the landing page
Phone Leads - how many people have called the business from the landing page
Page Referrals - how many people have clicked to the primary website from the landing page Proximity Geo Grid Report - updated weekly

We typically see the reporting start to take shape in a few weeks, as many fields are directly pulling from Google Properties we rely on their rate of refresh for metrics. 

Please note: Our reporting dashboard is currently in Beta, user permissions are expected to be built in July, manual reports will be sent in the interim, if you require a refreshed report, please send a request through support@locafy.com along with the landing page domain you would like the report for.