What it is AMP? and why is it important?

Someone mention AMP to you and you gave them a blank look? Not to worry you will be an expert in just a few moments

Amp is a framework that allows easy creation of websites and more.

From an SEO perspective, it is often considered as a way to build faster pages, which is important for users and your business. But Amp is not the only way to speed up your website. You can learn more about Amp here .