What is the Locafy 8s Architecture?

Our 8s Framework is the secret sauce to our platform and technology. What does it actually do though?

Have you ever heard of core web vitals? Our 8S feature framework is embedded into our whole platform and technology.

We programmatically optimise every page we deploy for all of the parameters that search engines use to rank sites. The best part is businesses do not have to know how they work to see substantial results.

What does this actually mean? Below is a brief guide on how it works.

Speed

Site speed is one of the core factors used by Google's algorithm to rank pages. Speed is key because longer load times result in higher bounce rates and lower average time on page. Our products are Speed optimized for blazing fast load times (0.5 seconds) with proprietary server-side parallel processing.

Schema

Schema is used by developers to structure metadata on the website so that search engines can understand the content published on the page. Our webpages are Schema.org compliant and enhanced. Each page contains the essential Schema that Google loves to index, rank and serve.

Seamless

Google rolled out the mobile-friendly algorithm, meaning that website content must be formatted properly for any device accessing it. Our solutions are completely Seamless, and render content perfectly regardless of device. We developed patented technology to identify the device and serve content both adaptively and responsively.

Security

SSL certificates are a security measure for websites. Google's algorithm looks for websites using SSL certificates as a factor of their 'trustworthiness. Each page is Secured with the most up to date SSL protocols and certificates hosted and managed on Amazon Web Services.

Structure

Onpage SEO, offpage SEO, and technical SEO all play an important role in how robots find, read, and serve content across web, mobile and voice search. We automatically SEO optimize the content structure, and reference each page with the world's most powerful sites like Wikipedia.

Speakable

Speakable is a type of schema developed by Google to identify sections within a webpage that are best suited for audio playback using text-to-speech (TTS). Each page is Speakable code enabled to ensure the business can be found and read by voice technologies.

Synchronised

Business information content must be consistent around the web, it helps to increase the trustworthiness of the brand. That is why products like citations are so important. The content we use for production is Synchronized with one core API / dataset so there is no ongoing maintenance needed.

Scalable

Every page on a website must be properly optimized with key factors to ensure their best chance to rank for web, mobile and voice search. Our solutions are infinitely scalable - we can create hundreds-of-thousands of pages to any custom template. Then we programmatically update content on these pages and develop new widgets & features to push to them all at once.