We accidentally violated an SEO policy and our website ranking has been penalised. What can we do to get it back?

This is not an unusual occurrence. It is hard to know what the right thing to do is and even harder to work out where you went wrong

There are some steps you can take to help figure out what to do next.

In these cases, you probably learned about the violation via message from Search Console Search console is a way to understand what might have happened and you can use it to submit for reconsideration after a fix has been made.

Review the message from Google carefully as there may have been some directions on what to do next. You can also visit the advanced SEO section on Search central to learn more about the search guidelines and use that information to help troubleshoot.