Why don't my Proximity landing pages look and feel exactly like my main website?

Without the right context, you may be unsure of the purpose of your landing pages, especially if they don't directly mirror your primary web asset/s.

To prepare ourselves for success and a much smoother Locafy Proximity experience, let's reset some design and purpose expectations!

1. Performance is the purpose: While your Proximity landing pages use many of your business's design elements, like logo, images and colours, the standard sites themselves are not set up to (or meant to) contain everything your main website does. The landing pages are an exciting search engine ranking vehicle that raises your exposure within the market and drives traffic to your primary information sources - like that wonderful, content-rich website of yours! They are an essential part of your digital marketing stack, but their purpose is not to mirror your primary page, but to be the perfect SERP companion to help you get found locally faster.
   
   
   
   
2. Though, technically, you can make it your website: While our landing pages aren't established to totally align with an existing primary website, there is no reason that they cannot become your primary website. Some clients may not yet have a well-established web presence and may see a lot of value in making their Proximity solution the central touchpoint for their business online. After all, the basic elements of a great website are there: business information, visual assets, social media links, 'Calls to Action', map and contact information. Just let us know if this sounds like something that would suit your business and we'll be sure to factor this into how the page is built using one of our stylish themes!
   
   
   
   
3. Really prefer a custom solution? We've got you covered: Does your brand and its design language truly need to be carried across everything you put online, without exception? Or do you simply really want a landing page look and feel that is uniquely 'you'? Our talented design team are happy to help. After a thorough scoping call, the team will get to work designing and building your own tailor-made landing page template for you. This work is billed at an hourly rate and typically totals approximately $2,500 (AUD) for a standard completed solution. While many of our clients may not need this level of customisation, we are proud to offer this option to those that do!
   
   

We trust that this brief discussion about the purpose of your landing pages brings things much more into focus for you. If you have any questions about our exciting solutions or building a custom template with our talented team, please contact your Customer Success Manager or email us at support@locafy.com.