Getting Started with Proximity Booster
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      Set-Up For Success Campaign: SEO Crosscheck

      As a reseller, what do you need to do in order to recognize and set up a successful campaign


      Google Business Profile
      Whether or not a business has been attentive to its GBP is unpredictable. Some clients have taken the time to update and optimize their profiles, but not all. Therefore, there is a list of items to double-check before moving a campaign forward.

      1. Be sure to update business details such as Address, Contact Details, and Hours of Operation.
      2. Do they have a verified listing? If not, begin the process for verification. This can take a few weeks. Hence, it is vital to do this as soon as possible.
      3. Review the services and categories listed on the main website of the client. Be sure that the GBP categories and services reflect those of the websites.

      Duplication
      A client's campaign will be cursed if there is interference with competing GBPs. Here is how to check f interference and how to troubleshoot those issues,

      1. Google the name of the business. Do they have multiple GBPs without having multiple locations? Sometimes businesses, in error, superfluously create multiple GBPs over the course of their company’s history. There is an appeal process with Google to close or combine listings. 
      2. Google the business's phone number. If two businesses have the same phone number, this is an inconsistency that Google permits from being indexed.
      3. Google the business’s address. Throughout the history of a building, different businesses move in and out of their doors. Therefore, there can be multiple GBPs assigned to the same address. If multiple GBPs are found, go through the appeal process with Google to close these errant listings.

      Landing Page

      1. Ensure that any contact details added to the Landing Pages match directly with the details on their GBP.
      2. Ensure that whatever URLs are used for the CTAs on the Landing Page work.
      3. Ensure the GBP Categories match directly with the categories in the Proximity Dashboard.


      Metrics
      As the campaign progresses, be sure to maintain a keen eye on their weekly updates. Keep in mind the following variables when monitoring customer metrics.

      1. Are the GeoGrids advancing? It is normal that grid reporting varies from week to week. However, when grids are consistently red, this is a warning sign. Cross-reference the red reporting with the SERP reports for a better idea of what’s happening. 
      2. Are Landing Pages indexing? If there is a stall in the number of live landing pages, check Google Search Console. check the coverage to see if there are any issues with the sitemap.
      3. Are customer expectations being met? If the customer's expectations were appropriately set and they have an adequate grasp of the product, this step is easy. However, despite your best efforts, sometimes customers establish their own ideas. It is important to remind the customer of the expectations we want to be established.