Metrics Dashboard: what are impressions?

Impressions measure how often your proximity pages and your Google Business Profile are shown on Google Search and Maps. 

An impression is counted every time your proximity pages and your Google Business Profile appear on the user's screen: the user's interactions are not considered, apart from scrolling down.

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Whether it's a landing page or GBP, impressions allow you to get an idea of ​​how strong your online presence is on Google.

Knowing this data, you can optimise your conversion rate and evaluate the performance of the Proximity Booster. 

Your Customer Success Manager can help you on how to read each individual metric. Contact them today or get in touch with us at support@locafy.com