Keyword selection process - Guide to Success

How do you select keywords for a local landing page campaign, follow these simple steps and you will be on your way to great campaign.

1. Based on the conversation you had with your client, there are certain keywords that your client wants to rank for them.
2. For example I have an agency who wants to rank for the following services:
   1. Web Development Company
   2. Software Development Company
   3. eCommerce Development Company
   4. Shopify eCommerce Development
   5. Magento Development Agency
   6. Headless Commerce
   7. Mobile app developer
3. To start your research take each keyword and search in the google map pack:
   
4. The main GBP category will be your keyword: in this example the keyword (AKA the name of the document) will be 
   1. Web Development Company: Website designer
   2.  Software Development Company: Software Company
   3.  eCommerce Development Company: Website designer
      1. You would also see: E commerce agency, Advertising agency, Internet marketing service
   4.  Shopify eCommerce Development: Website designer
      1. You would also see: E commerce agency, Internet marketing service
   5.  Magento Development Agency: Website designer
   6. Headless Commerce: E commerce agency
   7. Mobile app developer: Software company
      1. You would also see: Website designer
5. As you can see we have ended up with 3 main keywords for this campaign:
   1. Website designer
   2. Software company
   3. E commerce agency

The specific keywords the client is looking for on the other hand will be placed inside the landing pages as h-tags.

The best place would be products and services. (Still in progress for the templates)

General process:

1. In this process keyword can’t be more than 2 words
2. In cases that you have a keyword with more than 2 words such as “Internet marketing service” :
   1. Let’s circle back to our conversation with client to find out which combination has more weight: Internet marketing or Marketing service
   2. Here comes your common sense :))
   3. I’ll give you an example: if our client wants to rank for “seo” then Internet marketing has more weight but if they want to rank for “seo expert” then Marketing service has more weight 
   4. The good thing is you can actually use both “Internet marketing” and “Marketing service” and it won’t cause any duplications

www.marketingseo.com

Marketingseo.com

1. Generally, only the first word should be capitalized
2. The process for bad urls are still in place
3. Name of the image: no keywords/locations
4. Getting start points: Please don’t use any keywords or locations on them 
5. As per our conversations, don’t forget about the h-tags which is Products and services:
   We will bring relevancy using this section.
   Try to use this part for adding what clients wants to rank for, the best practice is to capitalize each word 
6. Proximity booster: the keywords here are not necessarily replicating the landing pages keywords, I normally would use my clients initial suggestions for geo grids
7. Don’t forget to submit the sitemap