How long should I be running a Proximity Network Solution?

Just like any Search Optimisation Technique it is important to maintain your proximity network solution.

You may be asked how long you should run a proximity campaign? The short answer is forever. Search Engine Optimisation doesn’t work the same way as media buying where in many cases, you can start and stop without any impact on future performance.

Local SEO is a competitive space, our technology automates many of the manual and repetitive tasks which save our customers hours and hours, the technology also delivers ranking results that you don’t want to lose. Key reasons why it is important to maintain a proximity solution;

The business now has an indexed entity that is connected to the overall digital footprint, in many cases, this didn’t exist before and you don’t want to lose it.
Page 1 of Google is competitive both for Local SEO and Google Business Profile presence, if you don’t continue an effort to keep those entities top of their game, the competition will overtake. Many digital experts use the saying “SEO is like a race car, if you take your foot off the gas, your competitors will pass you by”
Google makes many changes, often. Our technology powers thousands and thousands of network pages, when Google makes a change to how it distributes rankings we can change globally, we keep on top of the algorithmic updates and current Google Guidelines.

Please note: Once a network is Published, it is best to ensure there are no changes in the first 30 days to ensure Indexing and initial optimisation is not compromised. Once it is up and stable, changes can be made to content and calls to action. Please contact support for assistance.