Can I update Titles to focus on offers more so than location or service-based?

No, Local Landing pages have fixed content layout elements that are designed for optimal ranking performance. We assess these elements and adjust on an ongoing basis.

You may be wondering if you can change the title "Service based in Location" format that we use for local landing pages. For example can you swap it to a Call to Action offer ie: Free 7 Day Pass?

The short answer is no, The Proximity Landing pages are a fixed template designed for performance outcomes. We want to follow best practice for headings, to ensure they have the best chance of ranking. We do have call to action fields (ie Tagline) and description fields which can be used to highlight special offers.